Customer Loyalty: Building Relationships your Competitors Can’t Steal

WHY ATTEND

So what’s the key to protecting your best customers? Don’t view them as “accounts” – because accounts are easy to steal. Instead, build and fortify “relationships” with existing clients. Your rivals can’t steal a relationship.

The bottom line question every salesperson needs to answer is, “Do I really have a strong relationship with my top customers? Am I perceived as a peddler or a partner?”

LEARNING OBJECTIVES

Join us for this 60-minute webinar, where selling expert Chris Lytle will explain to sales rookies, veterans and managers:

• How to analyze your current relationships with customers and take them to the next level
• 3 “stories” to tell your customers that will build deeper relationships and secure loyalty
• Why your biggest competitor isn’t always who you think it is
• The #1 mistake salespeople make with customer relationships and how avoiding it will immediately differentiate you from the competition.

ABOUT THE SPEAKER

Chris Lytle is a recognized expert in the sales development field. He’s the author of the best-seller “The Accidental Salesperson.” Chicago Tribune Media rated Chris’s book one of the Top 10 Career Books as soon as it hit the shelves. “The Accidental Sales Manager” was released in May of 2011. His lively, interactive keynote speeches and seminar presentations cover all facets of the sales process, including framing the issues for your prospect, selling the concept before the product, controlling the focus of the meeting and more. His mantra is “ People buy the way you sell, before they buy what you sell.”