The Art of Cold Calling: How to Improve Your Skills, Your Strategy, and Your Sales

Duration: 60 minutes

Cold calling is hard. It’s tedious. And when your people hit a dry spell, they become demoralized and start thinking there’s no point. That’s when the trouble begins—they put off prospecting calls and focus on current accounts. Before you know it, their pipelines are dangerously low and next month’s quota is, well, a pipe dream. That stops today, with this provocative and interactive session where you’ll learn a step-by-step strategy for turning just about any rep’s cold-calling game around. (more details below)


WHY ATTEND

If you’ve got a rep or even a whole sales team dragging their feet on prospecting calls, this event is for you. Internationally recognized business development expert Richard P. Farrell will present a proven method for restructuring your prospecting program to get real results fast.

LEARNING OBJECTIVES

This webinar will cover:

  • How to help sales reps get over the fear of cold calling
  • Techniques for getting even the most hardened gatekeepers to happily pass you through to the decision maker
  • Uncovering your prospect’s needs on the very first call
  • Why being “unique” isn’t so special anymore and how to avoid selling the exact same “competitive differences” as your competitors
  • Every salesperson’s most important assets and how to protect them during a sales call
  • How to save time and boost efficiency by quickly disqualifying non-buyers
  • The one, practical answer to every single sales objection

                                                                      ABOUT THE SPEAKER

                                                                      Richard P. Farrell is President of Tangent Knowledge Systems. Having been responsible for sales and business development for 25 years, Richard brings a tremendous depth of experience and results to his audiences. His passionate, provocative and interactive style encourages audience participation, learning, and improvement while providing practical, usable “time tested” information. Richard stresses a non-selling posture that allows the sales person to play the role of a “change agent” rather than a product-centric transactional sales person.

                                                                      He has worked with a range of companies from Fortune 500 companies to start-ups in helping them optimize their performance by assessing their sales people, sales processes, management structure and strategies. In working with his clients Richard has helped identify performance gaps and provided sales plans to help track, measure and execute objectives to increase the company’s bottom line.

                                                                      What You Get With Each Option

                                                                      Live Recording

                                                                      Live Only

                                                                      Participation in the live upcoming webinar

                                                                      Recording

                                                                      Recording Only

                                                                      Full MP4 recording of webinar, including Q&A (digital download).

                                                                      Live and Recording

                                                                      Live + Recording

                                                                      Participation in the live webinar + Full MP4 Recording (digital download).

                                                                      Event Package

                                                                      Event Value Pack

                                                                      Participation in the live webinar + Full MP4 Recording + Audio-only MP3 recording. (digital download)

                                                                      What You Get With Each Option close

                                                                      Live Recording

                                                                      Live Only

                                                                      Participation in the live upcoming webinar

                                                                      Recording

                                                                      Recording Only

                                                                      Full MP4 recording of webinar, including Q&A (digital download).

                                                                      Live and Recording

                                                                      Live + Recording

                                                                      Participation in the live webinar + Full MP4 Recording (digital download).

                                                                      Event Package

                                                                      Event Value Pack

                                                                      Participation in the live webinar + Full MP4 Recording + Audio-only MP3 recording. (digital download)

                                                                      About Webinar Connections close

                                                                      Each purchase is for ONE computer to access the session.
                                                                      A group may participate in a room together as long as only 1 computer is logged in.
                                                                      If you need more than one computer to access the webinar, please call customer service at 888-479-2777.
                                                                      A charge will apply for each connection.