Advance the Stalled Sale: How to Get Stuck Deals Back on Track

WHY ATTEND

It comes with the territory. When you’re in sales, you’re going to hear lines like these all the time:

"We're putting off the decision until next quarter" or
“I need to run this decision by my boss” or
"I like your product, but just need a little more time to decide”

You're getting the stall, and you don’t have time for the that.

What if you could get prospects to explain exactly what they mean when they say they can’t buy now? They’d probably discover that they’re really just making excuses for inaction—and realize it’s time to make a decision one way or the other.

That’s what this webinar delivers. Sales communication expert Paul Cherry teaches you a proven technique that gets prospects to identify their needs clearly—and gives them the sense of urgency they need to act now.

LEARNING OBJECTIVES

Join us for this fast-paced and engaging session, where you will learn how to:

• Ask powerful probing questions to uncover the real buying motives and hidden agendas.
• Use “lock-on” questions that turn “think-it-overs” into a yes or no response.
• Qualify upfront the amount of time, money or resources a prospect or customer is willing to invest in your solution.
• Uncover what your customer really values so you can sell at higher margins and outperform your competition.
• Leverage the customer’s financial fears as the very reason why he must buy from you NOW.
• Appeal to customers’ emotions to elicit a call to action.
• Deal with buyers who use the economy as an excuse to get you to capitulate on their terms.
• Avoid the trap of giving free consulting advice or expensive proposals to those who think nothing of wasting your time and resources.
• Eliminate price-cutting as a strategy to win the sale.

ABOUT THE SPEAKER

Paul Cherry is President of Performance Based Results, an international sales and leadership training organization and has taught more than 250,000 sales professionals to date. Johnson & Johnson, GlaxoSmithKline, Blue Cross, DuPont, Comcast, Moody’s, Shell Oil, Harley Davidson, and Wells Fargo are just a few of the 1,200 clients Paul has worked with. He has written over 150 articles for leading industry publications, including Selling Power, Investor’s Business Daily, Sales Training Camp, RainToday, Master Salesmanship, and Value Added Selling, among others. Paul is also the author of Questions That Sell, published by AMACOM Books in 2006. Paul has more than 19 years of experience in sales, management, executive leadership, and performance improvement strategies. Paul is also an adjunct faculty member at The University of Phoenix and a guest lecturer at The Iacocca Institute at Lehigh University.