Getting More First Meetings: Voicemail and Email Strategies that Cut through the Clutter

WHY ATTEND

Gone are the days when you could stop by an office or pick up the phone and make easy first contact with prospects. More than ever sales professionals rely on voicemail and email to make their initial handshake. That’s a problem because you’re just one of dozens of competing invitations filling prospect inboxes. Unless your messages immediately grab the interest of your reader or listener, you don’t stand a chance.

The good news is that you can cut through the clutter. This webinar will give you proven strategies for winning more first meeting by crafting voicemails and emails that win your prospect’s attention and mind share.

LEARNING OBJECTIVES

This webinar will cover:

• An inventory of false assumptions that frame our communication and prevent us from making that initial connection with prospects
• The 90/20/8 Rule that governs how much information a prospect can handle in one communication
• The key to using voicemail and email to “warm up” your prospects and get them to take your call
• Three approaches to help you get past gatekeepers
• Two-sentence emails that can get a stalled sales back on track
• Why pre-call planning is the key to getting through, and how to do it effectively
• The right, and wrong, ways to be professionally persistent
• A blueprint for voicemail scripts that don’t get deleted
• Seven reasons voicemail and email don’t connect, and what you can do about each of them
• Case study: what you can learn from a sales pro who gets 100% of his calls and emails returned

ABOUT THE SPEAKER

Chris Lytle is a recognized expert in the sales development field. He’s the author of the best-seller “The Accidental Salesperson.” Chicago Tribune Media rated Chris’s book one of the Top 10 Career Books as soon as it hit the shelves. “The Accidental Sales Manager” was released in May of 2011. His lively, interactive keynote speeches and seminar presentations cover all facets of the sales process, including framing the issues for your prospect, selling the concept before the product, controlling the focus of the meeting and more. His mantra is “ People buy the way you sell, before they buy what you sell.”