The Art of Cold Calling: How to Improve Your Skills, Your Strategy, and Your Sales

WHY ATTEND

If you’ve got a rep or even a whole sales team dragging their feet on prospecting calls, this event is for you. Internationally recognized business development expert Richard P. Farrell will present a proven method for restructuring your prospecting program to get real results fast.

LEARNING OBJECTIVES

This webinar will cover:

• How to help sales reps get over the fear of cold calling
  
• Techniques for getting even the most hardened gatekeepers to happily pass you through to the decision maker
  
• Uncovering your prospect’s needs on the very first call
  
• Why being “unique” isn’t so special anymore and how to avoid selling the exact same “competitive differences” as your competitors
  
• Every salesperson’s most important assets and how to protect them during a sales call
  
• How to save time and boost efficiency by quickly disqualifying non-buyers
  
• The one, practical answer to every single sales objection

ABOUT THE SPEAKER

Richard P. Farrell is President of Tangent Knowledge Systems. Having been responsible for sales and business development for 25 years, Richard brings a tremendous depth of experience and results to his audiences. His passionate, provocative and interactive style encourages audience participation, learning, and improvement while providing practical, usable “time tested” information. Richard stresses a non-selling posture that allows the sales person to play the role of a “change agent” rather than a product-centric transactional sales person.

He has worked with a range of companies from Fortune 500 companies to start-ups in helping them optimize their performance by assessing their sales people, sales processes, management structure and strategies. In working with his clients Richard has helped identify performance gaps and provided sales plans to help track, measure and execute objectives to increase the company’s bottom line.